COLOURS IN
FASHION MARKETING
About
Hello!
Interested in Fashion? Me neither! And if you are interested, that’s fantastic! Then you already know you will find many interesting things (and hopefully find some new ones as well) on this website.
In short, this is not a normal fashion website, but more a Fashion Marketing website and how colours impact on this industry as well as how colours influence us, the consumers. Also, the website strictly refers to Clothes Fashion (no shoes or accessories included) because the author of the website wants to find more about this industry first and then, in a distant future, about other Fashion industries.
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do you know that colours impact on our emotions?
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do you know how men and women see colours differently?
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do you know colours and brands work together?
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do you know colour can mean so many things and even more?
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do you know you can read more about it on this website?
But for those of you who struggle with this “fashion” thing or would like to know more, but seem to have more important or urgent things to do, don’t worry! I’ve been in your shoes, but I found a way to make fashion work for me as well (read more at Why Colors in Fashion Marketing). I tried exploring fashion from a “colours’ and marketers
view”, meaning I picked things I like (colours, marketing) and researched how they all work together with Fashion. That’s how I discovered the Fashion Marketing industry and what fundamental role colours play in it (Read more at the why section). More exactly,
You might not be into fashion or marketing, but I bet you have a tint of curiosity to see what your colour says about you or about the world around. Remember! Colours don’t exclude black, grey or other darker shades. Colours mean EVERYTHING: from light to darker colours, from pale, to bright and so on…and remember: Fashion Marketers are more than interested to find out more about how or what colours can make you and other consumers happy and prone to buy a certain product.
So, it is nice meeting you fellow reader and welcome to my “Colours in Fashion Marketing” website!
Here’s a site map for you to help you get around and I hope you will enjoy as much as I do, the wonderful world of colours in Fashion Marketing!