COLOURS IN
FASHION MARKETING
Fashion is more than just clothes: it is also about houses, food, cars, music (Sproles 1981). However, as previously mentioned, this website will only focus on the fashion clothing industry.
According to the designer, Fran Keenan, “If fashion were a song, colour would be the beat” (Keenan, cited in theuppers 2016).
WHY is it relevant to fashion?
Colour impacts on:
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Weight
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Profile
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Feelings
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Character
(Lockhart 2007; IIFD 2017).
These elements are relevant to the Fashion Industry because fashioners take them into consideration when choosing the colours of their next designs.
Colour is the first thing other people notice about us, and it reflects who we want to be (smart looking, ready for a
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party) as well as who we are (a cheerful person, a serious one) (Lockhart 2007; IIFD 2017). More exactly, it shows our “inner self”( IIFD 2017).