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ABOUT

WHY

• WHY is it relevant to me

• WHY is it relevant to fashion

• WHY is it relevant to marketing

• WHY is it relevant to fashion marketing

COLOUR AND...

• Purchasing

• Consumer Behaviour

KEY ISSUES

• Inaccuracy in e-commerce

• Psychological implications

• Names and gender

• Colours’ impact on brands

• Cultural Implications

PRIMARY RESEARCH (OBSERVATIONAL RESEARCH)

THEORY

• Colour Theory

• Colour Psychology (The Associative Theory)

• The Wright Theory (of colour)

CONCLUSION

REFERENCE LIST

SITE MAP