Their corporate social responsibility initiatives include the protection of the environment and the empowerment of their employees and the community.

        The policies and actions concerning the environment protection have been aligned with the Sustainability objectives of the United Nations. Eco friendly materials such as bamboo are replacing plastic in ASUS packaging, energy saving has been an essential characteristic of ASUS products for the past few years. The publication of “GreenASUS Eco Label Product Technical standard” allows the company to participate in the green procurement in many countries in supporting the advocacy of using green products. Periodic wastewater testing is carried out and the quality of the equipment is checked regularly too. To impact positively on the community ASUS aims to reduce the digital divide by organizing digital training in different areas of the world. Furthermore, in 2015 ASUS donated a great amount of money for the public and built an IT platform for employees to donate part of their salary (ASUS 2015).

        Their website includes a direct link to their CSR policy statement. However, not everyone knows what CSR stands for and since the link is situated at the bottom of the home page the ones who don’t know about it would not think it is something relevant.

         If people clicked on it, they would be taken to a green page with a powerful message in the centre displaying “In search of the incredible”. A short video explaining Corporate Social Responsibility at ASUS is also shown on the same page (YOUTUBE 2016). The video offers a perfect alternative to those who are interested but do not want to read hundreds of lines on the impact reports (also accessible from the same page).